Project information
- Client: Rotterdam Rave
- Project date: Jan 2023 - Jul 2023
- Note: This research is confidential, so details are limited to the public.
Details
As part of my thesis project for Rotterdam Rave, I conducted research with a focus on creating a sense of exclusivity for the most loyal ravers. The foundation of this research revolved around understanding the importance of establishing a deeper connection between the organization and its dedicated fans. The findings revealed a strong desire among loyal ravers for a more personalized and meaningful experience with Rotterdam Rave. Building upon these insights, I developed a concept that aimed to cultivate loyalty and strengthen the sense of exclusivity through the implementation of a dedicated loyalty program.